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Are You Ready for the Audience-Centric Web?
John Burbank, NielsenI recently read an article by John Burbank, the CEO of Nielsen’s Online Division. It’s about the “audience-centric” Web. We talk about customer-centric and visitor-centric, so,...
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Persona Models for a Touchpoint and Content Marketing Strategy
Using personas in defining a marketing strategy is not new. Among others conversion optimization practitioners, web developers, content strategists and usability experts have been using personas for...
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Is Touchpoint Marketing the Only Marketing Left?
Content marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. Or should have. It just took...
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